I just returned from the Sustainable Brands (SB) 2016 conference in San Diego which was a week filled with excitement, encouragement and new ideas on sustainability, saving the environment and looking for solutions and ways to grow the new “circular economy.”  I returned home filled with new information and great ideas for growing our company and saving the world.  

Now, usually, the return slowly settles back in to the real world of work and getting things done. But not this time!  I was thrilled and excited when I opened my latest edition of the SB Newsletter to see an amazing article about how Minnesota is leading the way to the Circular Economy. 

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As any Minnesotan will tell you, we are very proud of all that our state has to offer from the great outdoors, to our sports teams, to the many Fortune 500 companies that call Minnesota home.  And reading this article filled me with even more pride as Minnesota leads the way in developing a new economic model that utilizes assets effectively and imbeds sustainability into the way they do business.

Over 25 businesses and organizations have come together to announce the launch of the Minnesota Growth Coalition, “a business-led public-private partnership harnessing their collective expertise to advance the next frontier of corporate sustainability—the circular economy."  And the founding members’ list reads like a Minnesota’s who’s who in business: 3M, Andersen Corporation, Aveda, Best Buy, Cargill, Center for Energy and Environment, Dow Water, Ecolab, Ever-Green Energy, Fredrikson & Byron P.A., General Mills, Greater MSP, Great Plains Institute, Great River Energy, HealthPartners, Hormel Foods, Institute on the Environment—University of Minnesota, Medtronic, Metropolitan Council, Pentair, Target, Tennant Company, Tunheim, Uponor, Wenck and Xcel Energy.

The Minnesota Growth Coalition will help to define the circular economy, determine projects that move Minnesota towards a circular economy, and tell their story by building brands that are safe, healthy, economically vibrant, and sustainable.

Relan is eager to see the growth of the circular economy and help these companies tell their sustainability stories by repurposing existing marketing materials into tangible, purpose-driven products that open conversations about the new direction.

The CEO Corner is a Relan blog series by our very own Della Simpson on living a green, happy, and healthy lifestyle from the inside out. Della is certified by YogaFit as a Yoga Instructor. Learn more about Della here.